Marketing strategies for small businesses

Brand Strategy

A tremendous amount of market value comes from the "hard-to-assess" intangible assets of your company:  your unique knowledge, intellectual capital, and goodwill.  And a reputable brand helps gain recognition, market share, product loyalty and increased profit margins. 

At Austen Marketing & Communications, we help you develop and implement the strategy necessary to build your unique brand and unlock your value.

Communications Strategy

Does your business have a history of success and a wealth of knowledge, but no communications that reflect your unique value? Is your website consumer friendly? Are your communications social media friendly? 

We help you position your products and your business within the marketplace to gain maximum value and build company and brand recognition through your communications, public relations and the implementation of a marketing plan that showcases your unique value. 


Logo and Brand Design

Whether you need a brand new logo or a redesign, we work with you to present you with options for a graphic identity that reflects you and and your business.  

User-Friendly Website & Blog Design

We can design a cost-effective website and blog  that is for you to edit and manage in-house.  Don't have the time to develop blog content and keep up-to-date? We can handle that for you!

Marketing Materials

Brochures, catalogues, data sheets, infographics...we work with you to develop the right type of marketing materials for your products.

Social Media & Email Marketing

We develop customized marketing plans to disseminate your content through social media and email campaigns and ensure that the right message, gets to the right audience.


about the founder

Dora Cheatham

Dora Cheatham is the Founder & Principal of Austen Marketing & Communications. With over 25 years 

experience in international business development and marketing, Ms. Cheatham specializes in brand development and product/business positioning.  

Ms. Cheatham has worked in multiple industries ranging from luxury products to specialty chemical formulation and manufacturing.  She has held several positions in International Business Development and Marketing, most recently as International Business Development Director with Celeste Industries Corp—a subsidiary of the multi-national ITW, Inc—where she implemented and managed New Product Development & Marketing procedures to develop and commercialize new products on the global stage, generating several million dollars in new business and helping to establish Celeste Industries as a world leader in aviation industry cleaning chemicals. 

Today, she applies her business develop and marketing skills to help small businesses and start-ups position 

their brands in order to maximize their unique differential advantage by developing and implementing tailored business development and marketing plans and customized content.

Ms. Cheatham spent her early years in  Europe, studying and/or working in the UK, France, Spain and Cyprus.  She holds degrees in foreign languages and business from the University of London and Thames Valley University and  speaks fluent Spanish, French and Greek.

testimonials & REFERENCES

Goldwater Financial Group

Dora Cheatham has transformed and energized my business marketing with the creation of my website and blog and she is helping me develop my brand. She is intuitively insightful, brilliant with words and she translates very effectively what I want to convey so that the public understands and feels educated, not sold. Lastly, Dora is fun to work with and she brings a refreshingly lighthearted way of thinking to the conversation. 

Delaware Sustainable Chemistry Alliance

Dora is a talented operations director for DESCA, a technology focused non-profit, leading our event planning, digital marketing, and industry outreach. Our fund raising has increased significantly under Dora's leadership and organization skills. We are delighted to have Dora on the DESCA leadership team. 

Celeste Industries Corporation

 Working with Dora was always a pleasure. Her enthusiasm and commitment along with a thorough and in depth understanding of her marketplace and requirements meant that she always had a sound understanding of what was needed. Whatever task or project she applied herself to was completed efficiently, accurately, and provided positive results that were always of benefit to the Company and the staff she worked with. 

Pharmaceuticals & Healthcare

Working with Dora was always a pleasure. She has a strong work ethic and always keeps the customer first. She is organized and tenacious. Her interpersonal skills are stellar and she performs well under pressure and in difficult situations. It would be my pleasure to work with Dora at some point in the future.